‘YO’: Stanford has a new, bright-yellow social media magnet

Sartorial planning got Alexis Murphy to Cantor Arts Center wearing her yellow crewneck sweater. She’d come to the free museum at Stanford University to snap a photo to post on Instagram, one of her peeking through the hollow center of a huge, new sculpture at the building’s entrance, and wanted to make sure she matched it.

Her daughter, Carolyn, 20, was brought along to take the picture alongside the piece, which is simply the letters “Y” and “O” — a yellow “YO,” or “OY,” depending on your perspective — standing on a platform.  Once their image was posted online, they figured they might as well go inside the museum, which meant Cantor director Susan Dackerman’s new audience engagement tool was working.